A Fresh Identity for GBR is Shown.
The government has revealed the logo and livery for the new national rail body, representing a major advance in its agenda to bring the railways back into state hands.
An Patriotic Palette and Familiar Symbol
The fresh design showcases a Union Flag-inspired palette to represent the national flag and will be used on rolling stock, at railway stations, and across its digital platforms.
Significantly, the emblem is the iconic double-arrow design historically used by National Rail and previously designed in the mid-20th century for British Rail.
A Introduction Plan
The rollout of the branding, which was developed internally, is scheduled to take place over time.
Passengers are scheduled to begin noticing the freshly-liveried services on the UK rail network from spring next year.
During December, the design will be showcased at major railway stations, such as Manchester Piccadilly.
A Path to Nationalisation
The proposed law, which will allow the establishment of GBR, is presently moving through the House of Commons.
The administration has stated it is bringing back into public ownership the railways so the network is "run by the public, working for the public, not for corporate interests."
GBR will unify the operation of train services and tracks and signals under a single organisation.
The department has claimed it will combine 17 different entities and "reduce the notorious red tape and poor accountability that continues to plague the railways."
App-Based Services and Existing Ownership
The launch of GBR will also include a comprehensive mobile application, which will enable users to check timetables and purchase tickets absent booking fees.
Passengers with disabilities travellers will also be able to use the app to book help.
Several operators had already been taken into public control under the outgoing administration, such as TPE.
There are currently 7 operating companies already in public hands, covering about a third of passenger trips.
In the last twelve months, South Western Railway have been nationalised, with additional operators likely to follow in the coming years.
Ministerial and Sector Comments
"The new design isn't just a new logo," commented the relevant minister. It signifies "a new railway, shedding the problems of the past and concentrated entirely on offering a reliable passenger-focused service."
Industry representatives have welcomed the focus to enhancing the passenger experience.
"The industry will continue to work closely with all stakeholders to support a smooth changeover to the new system," one executive added.
